Cross-Disciplinary design skills cover most if not all of the stages of development in a commercial digital media project. The cross-disciplinary designer keeps her/himself consistantly informed of what's successful in all of today's digital media industries. This approach allows for strategic problem solving and planning when making design decisions that could make or break your project later on down the road. In layman's terms, I basically use my experience and knowledge in all of the digital media fields to identify production/development pitfalls before we crash into them.

Easily the most ephemeral and unfortunately the least understood, UI/UX work is truly "the rug that ties the room together" for a digital design project. But what exactly is UI/UX?

In short, UI is the "user interface" aspect of a project while UX is the "user experience" aspect. The design phase (UI) and project overview (UX) perspectives keep your project focused on the user from design to development, and all the way through to the marketing push and social amplification.

Our design approach is cultivated by many years spent in different design roles spread across numerous industries. All of that time in the trenches, provides a never-ending stream of ideas and approaches to solving problems.

Additionally, the techniques used in seemingly unrelated industries are often quite useful after being abstracted and then customized. The approach expands possibilities, with the intent of keeping users happy and engaged with your content.