Matt McT is a designer and programmer living in Los Angeles. He works with local clients and with remote clients spanning the globe. His writing and perspectives come from over 10 years in the trenches of digital design, web design, and web application technology. When he's not developing websites or branding companies, he's writing music, working on motion image projects, or doing yoga.
Sales professionals are often trained to use something called a Pattern Interrupt to create a moment in the mind of the prospect. The technique distracts them from following the normal patterns people typically use to push sales people away. When used correctly, it helps to break down those instinctive barriers we all throw up when solicited directly through the phone or face-to-face.
From a humanistic point of view and as a consumer, the Pattern Interrupt technique is a slippery slope. If we really boil the technique down, it's manipulative to do that to someone. Call me a nerd, but that's super dangerous for a brand to leave a feeling of manipulation behind on sales calls that don't close. So as a designer and developer, I never thought sales-y approaches like the Pattern Interrupt would ever be relevant to my work.